Our Story

In 2015 when Sabrina is deciding on the next chapter of her career life after 15 years working in the commercial environment, Sabrina decided that setting up an accounting firm is the only sensible move for her to share her wealth of experience and knowledge in the field to assist anyone that need guidance and advice in getting their personal and business taxation and accounting organise and execute the plan. When there is guidance and correct information, one can then make an informed decision and F-E-A-R (Face Everything and Rise) provide a different meaning.

 

 

“F-E-A-R has two meanings: Forget Everything And Run or Face Everything And Rise. The choice is yours.” – Zig Ziglar

Her mission was simple and continues today – to provide sound accounting and taxation advice by making numbers engaging and easy to understand.

No formal, stuffy approach. No complicated jargon.

It’s about YOU and YOUR business first, the numbers second.

It’s about LISTENING to your needs, UNDERSTANDING what makes you tick, then offering TAILORED SOLUTIONS.

It’s about making accounting EASY and ACCESSIBLE so you make GOOD FINANCIAL DECISIONS.

Above all, you ONLY work with our highly qualified CPAs, each with more than 20 years of experience in public, corporate and small business accounting. Plus, we’re very friendly and approachable.

We’re more than just number crunchers, and you’re not just a number.

We look deeper to help your business or investment achieve its highest potential. 

With Fortiz Accountants, you get a trusted and experienced team to accompany you on your business or investment journey.

 

Our Founder

Sabrina Ong

Bachelor of Commerce
Master of Info Management & Systems
Diploma in Financial Planning
FCPA (Australia), CA (Malaysia)
Registered Tax Agent

I’m passionate about accounting and taxation planning. I love showing people how numbers work so they get better at managing their taxes and planning ahead. So after more than 20 years working in the corporate sector and being a director of several companies and a property investor, I established Fortiz Accountants to help business owners, particularly new migrants and non-Australian resident investors, take their investment or businesses to the next level.

With extensive experience in senior finance and management roles in hotels, B&Bs, student accommodation, retail, and food and beverage (F&B) businesses, I’ve become an expert in yield management, ADR analysis, RevPAR, food costing and determining break-even costs. And we’re very proud of the outcomes we’ve achieved as business consultants – preparing sound projection reports with multiple scenarios to enable investors to proceed with multi-million-dollar investments.

I have lived in Melbourne for 20 years, and love building community networks, where I help organise fun events that bring people together. So when I’m not working on client accounts, I volunteer as Treasurer for Muhibbah Community Inc., an incorporated not-for-profit association. I’m also the Administrator of the Malaysians in Business Melbourne Facebook group.

Connect with Sabrina

Our Team

Siew Lee Eow
Accountant

Bachelor of Business (Accounting), RMIT
CPA (Australia), CA (Malaysia)

I have spent my entire career working in taxation including corporate tax compliance and tax advisory. I started my career in Malaysia as a tax consultant in KPMG, where I rose steadily to become Tax Manager, Senior Tax Manager and eventually, Tax Director. I also worked as a Tax Manager for Dairy Farm Group of Companies and Malaysian Institute of Taxation as Technical Director.

I am meticulous and leave no stone unturned. I love working through raw data, making sense of it all and turning these into clear and concise tax returns. Having lived in several different countries, I have been exposed to various cultures and practices.

I spend my free time volunteering as a Treasurer for the Melbourne Figure Skating Club Inc., scrapbooking, baking, reading and supporting my children in their ice-skating practices and competitions.

Debbie Cheah
Bookkeeper & Office Administrator

Currently pursuing BCom/LLB
Deakin University

I am a highly motivated undergraduate working towards a BCom/LLB, majoring in Accounting. I work part-time while balancing my full-time undergraduate studies. I am multilingual, being able to converse in English, Malay, Mandarin, Cantonese (dialect) and Hokkien (dialect).

I was previously an intern in the Private Groups and High Wealth Individuals (PGH) business line, under the Technical Excellence Service (TES) team at the Australian Taxation Office, where I tasked to research various aspects of tax law including past legal cases relating to capital gains taxes, fringe benefits and penalties involved.

I balanced my undergraduate studies by volunteering as a Law Student Panel with Oxford University Press and participated in the Law Students’ Research Workshop conducted by Clayton Utz, a leading law firm. In my free time, I enjoy classical ballet dancing.

Connect with Siew Lee
Connect with Debbie

Why Choose Fortiz Accountants

Qualified accountants

Our partners each have more than 20 years of experience in public and corporate accounting

Tailored solutions

We look at the big picture, making time to understand your business and goals

One-stop shop

Outsource your accounting department using our comprehensive and seamless services

Hospitality expertise

Hotels, B&Bs, cafes, restaurants and more. We specialise in accommodation and F&B

Investing in Australia

Property or business ventures. We advise investors from the Asia Pacific.

Flexible, fast & friendly

We work onsite or remotely, and with a range of Cloud accounting software

Fortiz Accountants

Local Expertise for Global Clients